The Astor 68 will make its world debut at the Cannes Yachting Festival, running 8–13 September. But rather than simply rolling the yacht onto the dock, Bellini is taking a different approach: ahead of the in-person reveal, the model is being introduced through an immersive digital presentation created in collaboration with acclaimed Argentine visual artist Andrés Reisinger, now based between Madrid and Barcelona.

Reisinger’s work isn’t about the yacht’s naval or industrial design — instead, it builds an emotional and atmospheric narrative around it, presenting the Astor 68 as both a tangible vessel and an evocative idea of life at sea, freedom and tranquillity. It’s a sign of how Bellini wants to position itself in today’s market: increasingly, buyers aren’t just choosing a hull and engine — they’re buying into a lifestyle, and that story starts before the yacht is even seen in person.